Privacy Policy

Last updated: May 15, 2026

Folded in Grace values your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, create an account, place an order, sign up for email or SMS marketing, submit a product review, interact with blog content, contact us, or otherwise engage with our brand.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

  • place an order
  • create an account
  • contact us through our website
  • subscribe to email or SMS marketing
  • submit a product review
  • interact with blog content
  • complete a form
  • participate in a promotion, giveaway, or survey
  • communicate with us by email, text message, social media, or other channels

This information may include:

  • name
  • email address
  • phone number
  • billing address
  • shipping address
  • account login information
  • order details
  • payment-related information
  • product review content
  • blog comments or other submitted content, if enabled
  • messages or inquiries you send to us
  • marketing preferences
  • SMS opt-in status and consent records
  • email and SMS engagement information
  • any other information you choose to provide

We may also automatically collect certain information when you visit our website, including:

  • IP address
  • browser type
  • device type
  • operating system
  • pages viewed
  • products viewed
  • referring website
  • time spent on pages
  • links clicked
  • cart activity
  • checkout activity
  • approximate location information
  • cookies, pixels, tags, and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

  • process and fulfill orders
  • send order confirmations, shipping updates, and account-related messages
  • provide customer support
  • respond to inquiries
  • manage returns, exchanges, and refunds
  • create and manage customer accounts
  • display and manage product reviews
  • manage blog interactions, if enabled
  • improve our website, products, services, and customer experience
  • send email and SMS marketing, if you have opted in
  • personalize content, offers, and advertising
  • send abandoned cart reminders, if applicable
  • analyze website traffic and customer behavior
  • measure marketing and advertising performance
  • prevent fraud, unauthorized activity, and misuse of our website
  • comply with legal, tax, accounting, and regulatory obligations
  • enforce our policies and protect our rights

We do not sell your personal information in the traditional sense of exchanging it for money.

Some privacy laws may define certain advertising, analytics, or tracking activities as “sharing” or “selling” personal information. If applicable, you may have the right to opt out of those activities as described in this policy.

3. Customer Accounts

If you create an account on our website, we may store information such as your name, email address, billing and shipping addresses, order history, account preferences, and login information.

You are responsible for keeping your account login information secure. If you believe your account has been accessed without authorization, please contact us promptly.

You may request access to, correction of, or deletion of certain account information by contacting us at the email listed below.

Please note that we may retain certain order, transaction, tax, accounting, fraud prevention, or legal records as required or permitted by law.

4. Orders, Payments, and Checkout

When you place an order, we collect information necessary to process and fulfill your purchase, including your name, email address, billing address, shipping address, phone number, order details, and payment-related information.

Payments are processed securely through third-party payment providers. We do not store your full credit card number on our website.

Depending on the payment method you choose, your information may be shared with payment processors, banks, fraud prevention tools, and related service providers as necessary to complete your transaction, process refunds, prevent fraud, and comply with legal obligations.

WooCommerce notes that payment providers may receive customer and order data needed to process transactions, depending on the payment gateway used.

5. Shipping and Fulfillment

We share necessary order and shipping information with shipping carriers, fulfillment providers, and related service providers so your order can be processed and delivered.

This may include:

  • name
  • shipping address
  • email address
  • phone number
  • order contents
  • tracking information

We use this information only as needed to fulfill and support your order.

6. Email Marketing Through Klaviyo

We use Klaviyo to manage our email marketing communications.

If you subscribe to our email list, make a purchase, create an account, interact with our website, or otherwise provide your email address, certain information may be shared with Klaviyo so we can send, personalize, and improve email communications.

This information may include:

  • name
  • email address
  • order history
  • products viewed
  • products purchased
  • cart activity
  • abandoned cart activity, if applicable
  • website activity
  • marketing preferences
  • email engagement information, such as opens, clicks, and unsubscribes

We may use Klaviyo to send:

  • product launches
  • restock notices
  • promotions
  • brand updates
  • behind-the-scenes content
  • encouragement and storytelling
  • abandoned cart reminders, if applicable
  • post-purchase follow-up messages

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email.

Even if you unsubscribe from marketing emails, we may still send transactional or service-related emails, such as order confirmations, shipping updates, account notices, password resets, or customer service responses.

7. SMS/Text Message Marketing Through Klaviyo

We use Klaviyo to manage our SMS/text message marketing program.

If you opt in to receive SMS or text messages from Folded in Grace, we may send recurring automated promotional and personalized marketing text messages to the phone number you provide.

Messages may include:

  • product launches
  • restock notices
  • promotions
  • abandoned cart reminders, if applicable
  • order-related updates
  • brand updates
  • other marketing or customer experience messages

By opting in, you agree to receive recurring automated promotional and personalized marketing text messages from Folded in Grace at the phone number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency may vary.

SMS consent is collected separately from email consent. Providing your phone number or opting in to SMS marketing is optional and is not required to make a purchase.

You may opt out of SMS marketing at any time by replying STOP to any text message we send. You may receive a confirmation text after opting out.

For help, reply HELP or contact us at:

hello@FIGunmuted.com

We may share your phone number, SMS opt-in status, consent records, message history, and related information with Klaviyo and other service providers that help us provide our messaging services, including platform providers, phone companies, and vendors who assist with the delivery of text messages.

We will not share your SMS opt-in data or SMS consent status with third parties for purposes unrelated to providing our SMS messaging program.

SMS opt-in data and consent status are not shared for unrelated third-party purposes.

8. Abandoned Cart Emails and Text Messages

Our website may use cookies, pixels, plugins, or similar technologies to help keep track of items you place in your shopping cart, including when you have abandoned your cart.

If you have opted in to email or SMS marketing, we may use this information through Klaviyo to send abandoned cart reminders by email or text message.

These reminders are intended to help you return to your cart and complete your purchase if you choose to do so.

You can opt out of marketing emails by clicking the unsubscribe link in our emails.

You can opt out of SMS/text messages by replying STOP to any text message we send.

9. Product Reviews and User-Submitted Content

If you submit a product review, comment on blog content, or provide other user-submitted content, we may collect and display information you provide, such as your name, review text, rating, photos, or other content.

Please do not submit information you do not want to be publicly visible.

We reserve the right to moderate, remove, or decline to publish reviews or content that are inappropriate, misleading, offensive, spam-related, or inconsistent with our brand standards.

10. Contact Forms and Customer Support

When you submit a contact form or contact us directly, we collect the information you provide so we can respond to your message and provide support.

This may include:

  • name
  • email address
  • phone number
  • order number
  • inquiry type
  • message content
  • attachments or screenshots, if provided

We use this information to respond to your inquiry, troubleshoot issues, and improve customer support.

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support website functionality, improve performance, analyze traffic, personalize content, and support advertising.

Cookies may be used to:

  • keep items in your cart
  • support checkout functionality
  • remember account login sessions
  • remember preferences
  • measure website performance
  • understand how visitors use our website
  • support analytics and advertising tools
  • support Klaviyo email and SMS marketing features
  • support abandoned cart reminders
  • help prevent fraud and improve security

WooCommerce uses cookies for store functions such as cart and checkout behavior, depending on the features enabled on the store.

You can adjust your browser settings to refuse or delete cookies. Please note that some parts of the website may not function properly without cookies.

12. Analytics, Advertising, and Personalization Tools

We may use analytics, advertising, and personalization tools to understand how visitors use our website, measure marketing performance, improve the customer experience, and show relevant content or advertisements.

These tools may include:

  • Klaviyo analytics and tracking
  • website analytics platforms
  • social media pixels
  • conversion tracking tags
  • advertising platforms
  • email and SMS marketing analytics
  • cookies, pixels, tags, or similar technologies

These tools may collect information such as:

  • pages viewed
  • products viewed
  • links clicked
  • device and browser information
  • approximate location
  • purchase or checkout activity
  • abandoned cart activity
  • interactions with ads, emails, or text messages

Klaviyo describes its platform as a B2C CRM and marketing platform that unifies customer data and automates email, SMS, and other marketing communications.

You may be able to control certain tracking preferences through your browser settings, device settings, cookie tools, or third-party opt-out mechanisms.

13. How We Share Information

We may share personal information with trusted third parties who help us operate our business, including:

  • ecommerce platform providers
  • website hosting providers
  • payment processors
  • fraud prevention providers
  • shipping carriers
  • fulfillment providers
  • Klaviyo, for email marketing, SMS marketing, analytics, personalization, segmentation, automation, abandoned cart messaging, and customer communication management
  • analytics providers
  • advertising platforms
  • customer support tools
  • product review tools
  • accounting, tax, legal, or business service providers

We share only the information reasonably necessary for these providers to perform services on our behalf.

We may also disclose information if required by law, legal process, government request, or to protect our rights, customers, business, or website.

We do not share SMS opt-in data or SMS consent status with third parties for purposes unrelated to providing our SMS messaging program.

14. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

  • processing and fulfilling orders
  • providing customer support
  • maintaining customer accounts
  • managing returns, exchanges, and refunds
  • maintaining business, tax, and accounting records
  • complying with legal obligations
  • resolving disputes
  • preventing fraud and misuse
  • enforcing our policies
  • maintaining marketing preferences and consent records

Order records may be retained for tax, accounting, legal, and business purposes.

WooCommerce allows store owners to set personal data retention preferences for customer accounts and order data in the Accounts & Privacy settings.

15. Your Privacy Choices and Rights

Depending on where you live, you may have certain privacy rights regarding your personal information. These may include the right to:

  • request access to the personal information we hold about you
  • request correction of inaccurate information
  • request deletion of certain personal information
  • request that we limit or restrict certain processing
  • opt out of marketing emails
  • opt out of SMS marketing
  • opt out of certain targeted advertising or data sharing, where applicable
  • request a copy of your personal information

To make a privacy-related request, contact us at:

hello@FIGunmuted.com

We may need to verify your identity before completing certain requests.

You may also request that we delete or update information associated with your Klaviyo marketing profile, subject to any legal, tax, accounting, fraud prevention, order-related, or consent-record retention requirements.

Please note that we may retain certain information when required or permitted by law, including for tax, accounting, fraud prevention, dispute resolution, legal compliance, and proof of consent purposes.

16. Email and SMS Opt-Out

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails.

You can opt out of SMS/text message marketing at any time by replying STOP to any marketing text message.

For SMS help, reply HELP or contact us at:

hello@FIGunmuted.com

Even if you opt out of marketing communications, we may still send you transactional or service-related messages, such as order confirmations, shipping updates, account notices, password resets, or responses to customer service inquiries.

17. Security

We take reasonable steps to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, online store, payment system, or electronic transmission is completely secure. We cannot guarantee absolute security, but we work to use reasonable safeguards appropriate for our business.

18. Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child, we will take appropriate steps to delete it.

19. Third-Party Links and Embedded Content

Our website may contain links to third-party websites, social media platforms, videos, embedded content, or services.

Third-party websites and services may collect information according to their own privacy policies. We are not responsible for the privacy practices, content, or policies of third-party websites.

We encourage you to review the privacy policies of any third-party websites or services you visit.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last updated” date at the top of this page.

Your continued use of our website after changes are posted means you accept the updated Privacy Policy.

21. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Folded in Grace
Email: hello@FIGunmuted.com
Website: FIGunmuted.com

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